Outlook for the european real estate market in 2025: BNP Paribas REIM Report

Strategies for the European Real Estate Market

The European real estate market in 2025 will be shaped by a challenging macroeconomic environment, with higher interest rates and moderate economic growth. The BNP Paribas REIM “Farol” report identifies key trends and strategies for the coming year, based on detailed analysis and local expertise.

Key Trends

- Adapting to the Macroeconomic Environment
The increase in interest rates and moderate inflation requires greater caution from investors. Focusing on more resilient assets will be crucial to ensuring stability in returns.

- Priority for Sustainable Assets
Sustainability remains a critical factor, with growing demand for energy-efficient and environmentally responsible buildings, aligned with stricter environmental regulations.

- Appreciation of Secondary Locations
Areas outside major urban centers are gaining attractiveness, offering better prices and opportunities, especially in the residential and logistics sectors.

- Technology in the Real Estate Sector
Digital transformation, through the use of artificial intelligence and big data, will continue to impact property management and sales, enhancing efficiency and profitability.

- Focus on Residential and Logistics Rental
The residential rental and logistics sectors will continue to grow, driven by the demand for affordable housing and the expansion of e-commerce.

In 2025, the European real estate market will present both challenges and opportunities. Adapting to new economic conditions, the increasing demand for sustainability, and digital transformation will be essential for those looking to capitalize on the opportunities of the coming year.

Now is the ideal time to adjust investment strategies and align with the trends that will shape the sector in the near future.